In 1965, a US communications agency won a well-known burger manufacturer account. The collaboration went well and the fastfood chain decided to expand its communication activities to include other US states. The agency looked for like-minded, independent agency partners to support them and they began to share the account across the US market.
The collaboration thrived and the idea of the ICOM Network was born.
Today, ICOM's roster includes 80+ independent marketing agency members operating in more than 60 countries. Their main focus is on bringing people around the world closer to brands through connected thinking.